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Jesson Burnam
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FOR IMMEDIATE RELEASE
DAPPLE NATURAL-BASED DISHWASHING DETERGENTS
FOR BABY NOW AVAILABLE ON DIAPERS.COM
Dapple Dish Liquid and Dapple Dishwasher Detergent Now Featured
As Part of New “Green Baby” Section on #1 Baby Care Web Site
NEW YORK CITY – May 12, 2008 – Dapple (www.dapplebaby.com), developers of natural-based, baby-specific household cleaning products, today announced that its dishwashing products are now available on Diapers.com (www.diapers.com), the largest online specialist offering baby care necessities in the US. Dapple Dish Liquid and Dapple Dishwasher Detergent are featured as part of Diapers.com’s Green Baby section (www.diapers.com/greenbaby), a selection of the best in eco-friendly, natural, and organic products for baby and home.
“We’re thrilled to partner with Diapers.com, whose roots are so similar to our own, to make the Dapple products available across the United States,” said Tamar Rosenthal, Dapple co-founder and mother of three. “We are especially proud to be a part of the new Green Baby section, making it easier than ever for parents to find the best products for their children.”
Similar to Diapers.com, which was founded by two dads to fill a void in baby care, Dapple was launched by two moms who saw a market replete with products for babies’ hair, skin, and clothes – but nothing for the bottles, cups, and dishes they put into their mouths each day. Working with experienced pediatricians and leading green chemists, they developed the first dishwashing products to safely yet effectively target the residue and odor left behind by breast milk, formula, and other baby foods. Dapple products are made from natural-based, biodegradable ingredients and are free of SLES, parabens, and phthalates.
About Diapers.com
As dads themselves, company founders Marc Lore and Vinit Bharara understand diapers all too well. Tired of the 'diaper runaround' - midnight store runs for diapers, frustrated searches for the right diaper size, wasted time waiting in store lines and traffic and lugging big diaper boxes with their little ones tugging at them - they created 1-800-Diapers.com (now Diapers.com). Their goal: To offer the widest selection of baby necessities anywhere, the lowest online prices, the convenience of fast, free shipping and the best customer service around. Their bigger mission: To play a small part in making things a little easier and less expensive for new parents and caregivers often faced with an overwhelming barrage of new duties and responsibilities. Find out more at www.diapers.com. And visit our Green section at www.diapers.com/greenbaby.
About Dapple
Founded by two moms, Dapple is a line of natural‐based cleaning products for households with children. Dapple products are both baby-safe and baby-specific – using ingredients found in nature that have been tested and proven to tackle the unique residues that babies leave behind, from dried milk on bottles to sticky fingerprints on toys. Dapple products are free of synthetic dyes or fragrances, SLES, parabens, and phthalates. Designed with the input of parents, pediatricians, and green chemists, the Dapple product line includes a liquid dish soap, powder dish detergent, and a toy cleaner available in spray and wipes. Dapple products also use biodegradable ingredients – so they're ideal for babies and parents, as well as the environment. Find Dapple at retailers across the country, or online at www.dapplebaby.com or www.diapers.com. Visit www.dapplebaby.com or call 1‐888‐DAPPLE‐1 for more information.
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