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Jesson Burnam
Resound Marketing
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jesson@resoundmarketing.com
FOR IMMEDIATE RELEASE
SNEAK PEEK: DAPPLE PREVIEWS NATURAL-BASED TOY CLEANER
Also to Unveil Fresh New Product Packaging, Made in America
LAS VEGAS – September 7, 2008 – Dapple (www.dapplebaby.com), makers of natural-based, baby-specific household cleaning products, today provided attendees at the ABC Kids Expo with a first glimpse of its newest product: a natural-based toy cleaner. Like all Dapple products, Dapple Toy Cleaner is specially formulated to tackle parents’ toughest cleaning challenges in a natural, safe way: free of bleach, SLES, parabens, or phthalates, dyes and synthetic fragrances. The product will be on shelves later this year.
Available in a spray and as wipes, Dapple Toy Cleaner uses ingredients found in nature that are safe for baby, yet tough on sticky, dirty toys and games. With the input of parents and pediatricians, Dapple worked with team of green chemists to find just the right formula. Based on extensive research and customer feedback, Dapple also made its toy cleaner decidedly not anti-bacterial – getting toys thoroughly clean without harsh disinfectants, while still allowing kids to build healthy immune systems.
“We envisioned our babies popping their toys right back into their mouths the minute they were cleaned, and we wanted to be comfortable with that,” said Dapple co-founder Tamar Rosenthal, a mother of three. “Dapple Toy Cleaner gets the job done naturally – as safely and thoroughly as washing with hot soapy water.”
Fragranced with natural essential oils, Dapple Toy Cleaner uses biodegradable ingredients – so it’s ideal for babies and parents, as well as the environment.
Also at the show, Dapple previewed a new look for its product line. The packaging stays true to the company’s fun, fresh branding, while incorporating customer feedback to include brighter colors and simpler designs – such as an easy-to-use, pump-based version of Dapple’s popular liquid dish soap. To ensure total product safety, Dapple’s packaging is made domestically in North America.
About Dapple
Founded by two moms, Dapple is a line of natural-based cleaning products for households with children. Dapple products are both baby-safe and baby-specific – using ingredients found in nature that have been tested and proven to tackle the unique residues that babies leave behind, from dried milk on bottles to sticky fingerprints on toys. Dapple products are free of synthetic dyes or fragrances, SLES, parabens, and phthalates. Designed with the input of parents, pediatricians, and green chemists, the Dapple product line includes a liquid dish soap, powder dish detergent, and a toy cleaner available in spray and wipes. Dapple products also use biodegradable ingredients – so they're ideal for babies and parents, as well as the environment. Find Dapple at retailers across the country, or online at www.dapplebaby.com or www.diapers.com. Visit www.dapplebaby.com or call 1‐888‐DAPPLE‐1 for more information.
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