Families Go Green in 2009 with Dapple: Full Line of Baby-Safe, Baby-Specific
Household Cleaning Products Available at
Babies“R”Us

Dapple Gives Eco-Friendly Living a Family-Friendly Spin, Using Natural-Based Ingredients to
Solve the Unique Cleaning Challenges in Households with Children

New York City – January 16, 2009 – Dapple (www.dapplebaby.com) today announced that its safe, green cleaning products for households with children are now available at Babies“R”Us, the nation’s premier baby product retailer. Founded by two moms, Dapple approaches green cleaning from a parents’ perspective to solve the unique messes that children make, like milk residue on bottles and sticky fingerprints on toys, in a safe and effective way. The full line of baby-safe, baby-specific Dapple products, including Dapple Dish Liquid, Dapple Dish Detergent and Dapple Toy Cleaner spray and wipes, can now be found on shelves at Babies“R”Us locations nationwide. Travel size versions of the dish liquid and toy cleaner wipes, perfect for on-the-go parents, are also available.

Dapple’s products use ingredients that are nature-based and naturally effective in addressing the toughest baby cleaning challenges. With young children of their own, Dapple’s founders work with a seasoned team of pediatricians and green chemists to ensure that the product formulas meet stringent safety and sensitivity standards. As a result, all Dapple products are free of harsh chemicals such as phthalates, parabens and SLES, and are made without synthetic dyes or fragrances. Dapple’s recently launched toy cleaner was also formulated to be non-antibacterial – getting toys thoroughly clean without harsh disinfectants, while still allowing children to build healthy immune systems.

“The debut of Dapple products at Babies“R”Us is a major milestone for us, as we seek to provide parents everywhere with green cleaning products that have their – and their babies’ – specific needs in mind,” said Dana Rubinstein, co-founder of Dapple. “We are thrilled to have the opportunity to work with Babies“R”Us, the one-stop shopping destination to help parents find everything for their babies, including eco-smart options like Dapple.”

Fragranced with natural essential oils, Dapple products also use biodegradable ingredients – ideal for babies and parents, as well as the environment.

About Dapple Founded by two moms, Dapple is a line of safe, green cleaning products for households with children. Dapple products are both baby-safe and baby-specific – using ingredients found in nature that have been tested and proven to tackle the unique messes that babies leave behind, from dried milk on bottles to sticky fingerprints on toys. Dapple products use natural-based, biodegradable ingredients, and are free of synthetic dyes or fragrances, SLES, parabens and phthalates. Designed with the input of parents, pediatricians, and green chemists, the Dapple product line includes a dish liquid, dish detergent, and non-antibacterial toy cleaner in spray and wipes. Dapple is available at Babies “R” Us, Diapers.com, and baby boutiques across the country. Visit www.dapplebaby.com or call 1-888-DAPPLE-1 for more information.

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