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Untitled Document
Families Go Green in 2009 with Dapple: Full Line of Baby-Safe, Baby-Specific
Household Cleaning Products Available at
Babies“R”Us
Dapple Gives Eco-Friendly Living a Family-Friendly Spin, Using Natural-Based Ingredients to
Solve the Unique Cleaning Challenges in Households with Children
New York City – January 16, 2009 – Dapple (www.dapplebaby.com) today announced that its
safe, green cleaning products for households with children are now available at Babies“R”Us, the
nation’s premier baby product retailer. Founded by two moms, Dapple approaches green cleaning from
a parents’ perspective to solve the unique messes that children make, like milk residue on bottles and
sticky fingerprints on toys, in a safe and effective way. The full line of baby-safe, baby-specific Dapple
products, including Dapple Dish Liquid, Dapple Dish Detergent and Dapple Toy Cleaner spray and wipes,
can now be found on shelves at Babies“R”Us locations nationwide. Travel size versions of the dish liquid
and toy cleaner wipes, perfect for on-the-go parents, are also available.
Dapple’s products use ingredients that are nature-based and naturally effective in addressing
the toughest baby cleaning challenges. With young children of their own, Dapple’s founders work with a
seasoned team of pediatricians and green chemists to ensure that the product formulas meet stringent
safety and sensitivity standards. As a result, all Dapple products are free of harsh chemicals such as
phthalates, parabens and SLES, and are made without synthetic dyes or fragrances. Dapple’s recently
launched toy cleaner was also formulated to be non-antibacterial – getting toys thoroughly clean
without harsh disinfectants, while still allowing children to build healthy immune systems.
“The debut of Dapple products at Babies“R”Us is a major milestone for us, as we seek to provide
parents everywhere with green cleaning products that have their – and their babies’ – specific needs in
mind,” said Dana Rubinstein, co-founder of Dapple. “We are thrilled to have the opportunity to work
with Babies“R”Us, the one-stop shopping destination to help parents find everything for their babies,
including eco-smart options like Dapple.”
Fragranced with natural essential oils, Dapple products also use biodegradable ingredients –
ideal for babies and parents, as well as the environment.
About Dapple
Founded by two moms, Dapple is a line of safe, green cleaning products for households with
children. Dapple products are both baby-safe and baby-specific – using ingredients found in nature that
have been tested and proven to tackle the unique messes that babies leave behind, from dried milk on
bottles to sticky fingerprints on toys. Dapple products use natural-based, biodegradable ingredients, and
are free of synthetic dyes or fragrances, SLES, parabens and phthalates. Designed with the input of
parents, pediatricians, and green chemists, the Dapple product line includes a dish liquid, dish
detergent, and non-antibacterial toy cleaner in spray and wipes. Dapple is available at Babies “R” Us,
Diapers.com, and baby boutiques across the country. Visit www.dapplebaby.com or call 1-888-DAPPLE-1
for more information.
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